Rebranding is a strategy to combat showrooming by hiding real product information from customers. RMPro’s Rebranding feature helps retailers use made-up names or codes and search for inventory using rebranded names.
Problems That We Have The Solutions
Yes, RMPro comes with a re-branding module that allows you to enter your own brand names for Vendors, Collections, Designs, and SKU codes. The original vendor’s values are still visible across RMPro, except for places that a customer may see, such as inventory tags, invoice print-outs, and some other places that list item information. This prevents “showrooming”, where a customer may find a product online for cheaper than you’re selling it for.
RMPro allows retailers to search for items by their rebranded values, rather than their real values in the “Rebranded” tab in Inventory Inquiry.
Yes, it is. When using RMPro, you can pull all rebranded values from DataLink. Also, when using DataLink for creating Purchase Orders, creating Back Order invoices, printing Item and SKU Collection tags, or even updating RMPro inventory information in Inventory Inquiry result screen, users can optionally see both the real and rebranded values.